European Commission - 7th Framework Programme European Museums and Libraries in/of the age of migrations last updated: February 2015

Museum interpretation and public engagement: challenges and opportunities

23-27 September 2012

Höllviken, Sweden |



The linked themes across the two main days will be:

  • “management & communication strategies at open air/archaeological museums” and “working with volunteers” (OpenArch focus);
  • how can performance of various kinds contribute to and extend the work of such museums and sites? (including 1st and 3rd person interpretation, theatre presentations & events and drama workshops) (IMTAL focus).


The OpenArch EU project is incited by the ICOM affiliated organization for Archaeological Open-Air Museums: EXARC whose purpose is to exchange knowledge between museums and similar organizations in order to strengthen quality and improve the running of the museums.

The following associations will also take part as joint organisations in this conference:

  • IMTAL The International Museum Theatre Alliance
    IMTAL-Europe, IMTAL-Americas and IMTAP-Asia Pacific are affiliated membership organisations that foster and develop diverse forms of live interpretation in museums, galleries, science centres and historic sites all over the world.
  • NOOAM The Nordic Association of Archaeological Open Air museums
    The association of Archaeological Open-Air museums, park and projects that brings living history alive through education and /or experimental archeology and technology in the Nordic countries.
  • Swedish Heritage (Svenskt Kulturarv) is an association for museums and heritage sites of great national interest. They have 260 institutional members and their aim is to increase public engagement in member museums.
  • useum people from Europe

Delegates from all organisations will gain from the extraordinary range of expertise, events, discussions and excursions on offer.


If you have questions, please contact:
Björn M Buttler Jakobsen
+46 707620612.



» link to the Conference