European Commission - 7th Framework Programme European Museums and Libraries in/of the age of migrations last updated: February 2015

Museums and Written Communication. Tradition and Innovation.

20-25 October 2012

Yerevan, Armenia | Institute of Ancient Manuscripts after Mesrob Mashtots “Matenadaran”


Annual Conference of ICOM International Committee of Education and Cultural Action (CECA)


This International Meeting is intended to become a special platform for discussing theoretical and practical issues on different types of texts in the museums on international level. A text is a basic source of information transferred to the user through a museum exposition, education programme, book, new technologies, and internet/social media etc.




  • The role of a text label/annotation on the exposition of a museum, it’s meaning as a base of transferred basic knowledge to the reader about the collection.
  • An Exhibit as an open text, its presentation on the museum display
  • Museum Exposition as a Basic tool for Museum Education
  • The text created for interpretation of the collection from a classical tour to an interactive educational program.


  • How to write a text for Interactive Digital Media, such as touch screen, audio guide, android devices etc?
  • Hypertext and Information Technologies.
  • The meaning of a quality text for museum web page as education source
  • Digital books created by the museums, their role and perspectives for the progress of the users


  • New demands of creating books in the museums, new offer using new methods for the readers


It is CECA’s policy to enhance opportunities for members to benefit more from the treasure of experience and knowledge which is represented by the more than 1100 CECA members working across the world. This policy on professional development fits perfectly well to the Chapter 3 – 3.9 Shared Expertise recommendation in the ICOM Code of Ethics for Museums: “Members of museum profession have an obligation to share their knowledge and expertise with colleagues, scholars and students in relevant fields”….
The two Pre-conference Workshops belong to the activities linked to this professional development-policy. They will take place on October 20th, 2012, just before the annual CECA-conference, offering members the opportunity to profit from expertise of CECA colleagues.

  • WORKSHOP NO 1. WRITING TEXT LABELS IN MUSEUMS (Mrs. Gundula Klein, Museums educator at the Stiftung Haus der Geschichte der Bundesrepublik Deutschland in Berlin)

    The workshop will focus on the practical aspects of how to create “good” labels for display in museums, galleries and exhibitions
    What are criteria for “good” exhibition labels? How do we produce text labels that are audience friendly? We will explore the many stages involved in the process and the steps that we must consider, including writing and editing but also organisational aspects such as translation, layout and positioning of the labels in the galleries. What difficulties do we face in establishing - and then maintaining - quality standards in our institutions? Can we learn from each other?
    We will look at examples from various exhibitions, we will discuss research findings on reading and audience reception and we will reflect on the suggested criteria. In a short writing exerciseeach participant in his or her native language - we will put what we have learned into practice


  • WORKSHOP NO 2. WRITING TEXT FOR DIGITAL MEDIA (Mr. Theodorus Meereboer, Founder of Heritage 2.0 network / E30 Foundation (chair), museums consultant, guest lecturer at Reinwardt Academy, teaching heritage & new media communication, public & participation, Hilversum, Netherlands)

    What makes writing for digital media different from 'normal' text writing? How do you write good digital texts, for different purposes and different media?
    How do people read digital information? And how can you adjust your way of writing to this reading behavior?
    What are the experiences so far among the workshop participants with this new style of writing? And what can we learn from each other?



For any information please contact the Organizing Committee

ICOM National Committee of Armenia
(Museum of Literature and Art after Eghishe Charents)
Str. Arami 1, 0010 Yerevan Armenia

(+374 55) 510840
(+37410) 520611, 



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