European Commission - 7th Framework Programme European Museums and Libraries in/of the age of migrations last updated: February 2015

Museums of the XXI c. – Changes and Challenges

21 September 2012

Vilnius, Lithuania |



AIM OF THE CONFERENCE - to bring together Lithuanian and European professionals working in museums and for museums to share their experience, insights and examples of good practice in engaging museum audience and to discuss urgent challenges for the museums in strengthening their role and impact on the social, cultural and economical development of local communities.



  • To encourage the cooperation among museum professionals;
  • To share the experiences and ideas about creating informative, attractive and socially inclusive museum in the XXI c.
  • To discuss urgent problems, main challenges and necessary changes allowing to fulfill museums’ missions;- To discover new forms and ways of meeting new audience demands and making museums socially important;


The international conference „Museums in the XXI c. – Changes and Challenges“ covers, but is not limited to the following areas:

  • Museums in the global world
    • changing role of museum in the society;
    • participatory museum;
    • research of museum audience (new insights and future tendencies);
    • pulling in target audiences (new ways and forms);
    • museums as the storages of culture values;
  • Museums and Network
    • social media – global uproar and museums;
    • museum networks;
    • ormal and informal museum organizations;


Contact persons:

Mrs. Vaiva Lankeliene (Chairperson of ICOM Lithuania National Committee), phone No. +370 46 492 251, mobile phone: +370 601 67070, e-mail:;

Mrs. Lolia Jablonskienė, (Chief curator of the National Gallery of Art), phone No. +370 5 212 28 88, e-mail: lolita(at)



Conference is organized by ICOM Lithuania National Committee and Lithuanian Association of Museums.