The Connected Audience
Berlin, Germany | Jewish Museum Berlin
Our society has been transformed by new technology and the opportunities available to museums are manifold. The use of multimedia and web-based technology in museums has far-reaching implications in the way we experience museums, how museums themselves communicate with us, but also in how audience research can be designed and undertaken. Despite critical voices who oppose some of these developments, audience researchers who work with new technology can gain vital information on audience needs and behaviour that are critical to museums’ future strategies and development.
This 2-day conference will examine new and innovative audience research projects which use digital media and web-based technology to better understand audiences and will explore how new technology can help visitors to have a fulfilling museum experience.
The event is organised in co-operation with KulturAgenda - Institute for Museums, Cultural Enterprises and Audiences, Institut für Museumsforschung, Visitor Studies Group UK, subsidized by the Federal Government Commissioner for Cultural Affairs and the Media.