European Commission - 7th Framework Programme European Museums and Libraries in/of the age of migrations last updated: February 2015

How The Cultural Heritage Is Communicated?

5-7 December 2012

Rome, Italy | Musei Vaticani



The international conferences which HERITY organizes every two years, were the first (2006) on Quality in Cultural Heritage Management: models and methods of classification, the Second (2008) on Measuring the Value of material Cultural Heritage, the Third (2010) on Observing Cultural Heritageevaluating the state of conservation and communicating it to the public. After each conference the proceedings are published. The Fourth conference in 2012 will be focused on
How The Cultural Heritage is communicated? Public, Specialists, Managers and Institutionsevaluating the quality of the transmission of the cultural message

One can see that the conferences follow the order of the four sectors of the “HERITY target”, used to score the level of quality management of a cultural asset: Value, Conservation, Communication and Services.

This Conference scope includes all Museums, Monuments, Libraries, Archives and Archaeological sites open to the public and under some form of management whether public or private.

Communication is one of the most abused issues speaking about Cultural Heritage.
Due to this, it is important to discuss strategies, compare alternative tools for communicationasses the results achieved.



  1. How does one understand the message(s) of Cultural Heritage?
  2. Tools for informing and involving visitors, specialists, supporters and politicians
  3. Assessment tools and the HERITY experience
  4. Posters and cases study


The Conference is aimed at managers of heritage places open to the public, managing companies, specialists in conservation, politicians and public administrators, tourism professionals and guides, educational services to cultural places, students and professors from schools and universities and, of course, visitors of cultural heritage places.



» link to the Conference